BMW Championship

2024 & 2025 Golf Tournaments

EXPERIENTIAL: DESIGN & ART DIRECTION

Fifty of the best golfers play in the BMW Championship, but only one will take home the ultimate prize. BMW specializes in separating the good from the remarkable, the common from the distinctive, and the predictable from edge-of-your-seat appeal. Like in golf, many can try for the number-one spot, but the standout performance stands out.

I developed the tournament’s visual identity that leans into the competitive spirit of “There can only be one ultimate” through sleek gradients and tight crops of the BMW championship trophy, whose silhouette resembles fine German craftsmanship.

*Named the best tournament of the PGA TOUR 2024: Article