BRAND IDENTITY: DESIGN & ART DIRECTION

Link Logistics is the largest logistics-real estate company in the US market.

Inspired by architectural blueprints and Links’ mission of providing space that adapts to its client's needs, I brought to life the concept of Space to Grow through one of the most iconic elements of the supply chain: the container. The color palette, subdued and industrial, nods to the materials and tones commonly seen in shipping yards and warehouse spaces.

By changing the “container’s” orientation and scale, a unique grid is formed and acts as a blueprint that can be built with and filled in. The modularity of this system is a graphic display of the flexibility Link offers.